Minimum Advertised Price (MAP) Policy

Effective 12 August 2026 · Version 1.0

1. Statement of Policy

TKS GOLF has unilaterally adopted this Minimum Advertised Price ("MAP") Policy. TKS GOLF established this Policy on its own initiative and independently of any reseller.

This Policy is not an agreement. TKS GOLF does not seek, and will not accept, any reseller's acceptance, agreement, assurance, commitment, or promise to comply with this Policy. This Policy forms no part of any contractual relationship between TKS GOLF and any reseller, and is not incorporated into any reseller agreement, purchase order, invoice, or terms of sale.

TKS GOLF has adopted this Policy to protect the value of the TKS brand and to support resellers who invest in product presentation, customer education, and after-sale service.

2. Resellers Remain Free to Set Their Own Selling Prices

This Policy governs advertised prices only. It does not govern the price at which any reseller actually sells TKS products.

Every reseller remains entirely free, at all times, to sell TKS products at any price the reseller chooses, including below MAP. A reseller's actual transaction price — in cart, at checkout, at point of sale, by quotation, by invoice, or in person — is solely the reseller's decision, and no part of this Policy applies to it.

Any resale price communicated by TKS GOLF is a suggestion only. Each reseller is under no obligation to accept the suggestion, and will in no way suffer in its business relations with TKS GOLF, or with any other person, if it does not accept the suggestion.

3. What "Advertised Price" Means

A price is "advertised" when it is displayed or communicated to the general public, including:

  • Product listing pages, category pages, and search results on the reseller's own website
  • Online marketplace listings (Amazon, eBay, Walmart Marketplace, Etsy, Facebook Marketplace, and similar)
  • Comparison-shopping engines and price aggregators
  • Paid search, display, social media, and video advertising
  • Email marketing, newsletters, and SMS campaigns
  • Printed catalogues, flyers, direct mail, and signage visible from outside the premises

4. Minimum Advertised Price

The MAP for each TKS product is 90% of the TKS GOLF published retail price for that product, as listed at www.tksgolf.ca on the date of the advertisement.

Advertising at or above MAP is consistent with this Policy. Advertising below MAP is not.

5. Practices That Are Consistent With This Policy

  • "Add to cart for price." Displaying MAP or higher on the listing while a lower price appears only after the item is added to the cart or during checkout.
  • Unadvertised discounts of any size — coupon codes not publicly displayed alongside the product, loyalty pricing, quoted prices, negotiated prices, and in-person discounts.
  • Advertising a price range, or "call for pricing."
  • Free or discounted shipping, free gifts, bundles, financing, and loyalty points — provided the advertised price of the TKS product itself remains at or above MAP.
  • Clearance and closeout. Advertising below MAP is consistent with this Policy for discontinued products, for products TKS GOLF has designated in writing as clearance, and during any promotional period TKS GOLF announces in writing.
  • Comparison to the TKS GOLF published retail price (for example, "Reg. $50 — Our price $45"), provided the reseller's own advertised price is at or above MAP.

6. Administration

TKS GOLF monitors publicly available advertising. TKS GOLF alone determines, in its sole discretion, whether an advertisement is inconsistent with this Policy.

Where TKS GOLF determines that a reseller has advertised below MAP:

  • First instance — TKS GOLF will notify the reseller of its determination.
  • Second instance — TKS GOLF will, in its sole discretion, suspend the reseller's wholesale account for a period TKS GOLF determines.
  • Third instance — TKS GOLF will, in its sole discretion, permanently cease selling TKS products to the reseller.

7. No Discussion, No Negotiation, No Agreement

This Policy is not negotiable and is not a subject of discussion.

  • TKS GOLF will not discuss, negotiate, or entertain exceptions to this Policy with any reseller.
  • TKS GOLF will not solicit, request, or accept any reseller's agreement, assurance, commitment, or promise to comply.
  • No TKS GOLF employee or representative is authorized to seek or accept any such agreement, assurance, commitment, or promise, or to grant any exception or waiver. No such statement will bind TKS GOLF or alter this Policy.
  • Reinstatement of a suspended account, if any, is a decision TKS GOLF makes unilaterally and is not conditioned on any promise of future compliance.
  • TKS GOLF will not discuss any reseller's pricing with any other reseller, and will not act at the request of, or in concert with, any reseller.

Communications from resellers regarding another reseller's pricing will not be acknowledged or acted upon.

8. General

This Policy applies to advertising of TKS-branded products only. It does not apply to any third-party branded product.

TKS GOLF may modify, suspend, or terminate this Policy at any time in its sole discretion, effective on notice posted at www.tksgolf.ca. No person has any right to rely on the continued existence or enforcement of this Policy.

TKS GOLF
Golden Ears Centre, Langley, British Columbia, Canada
tkbmcanada@gmail.com · (778) 705-2311